Our Focus is to deliver high quality training with 100% placement assurance. We have Smart classes and well-maintained labs. Our trainers are highly experienced and industry experts having working experience of more than 20 years. SSDN Technologies assures you to deliver innovative and #1 Digital Marketing Course on Live projects which will open the doors of new opportunities for you. Acquiring deeper knowledge in online marketing course in Gurgaon from SSDN Technologies will help your IT Career to boost along with expert knowledge in following areas—
Module 1: Digital Marketing Overview
- What is Digital Marketing?
- Online marketing, Digital marketing, Internet marketing
- Traditional marketing vs Digital marketing, why does it matter?
- Importance and benefits of Digital Marketing
- How digital marketing works?
Module 2: Website Planning and Creation
- Types of websites
- Static vs Dynamic websites/ Websites vs Portals
- Essentials of a website/Objectives
- Planning a search engine friendly website
- Professional Appearance/ Architecture of website/ Landing page optimization
- Booking a domain name and Hosting
- Understanding domain names & domain extensions
Module 3: Off Page SEO
- What is Off page SEO, What are Backlinks?
- How to get Backlinks?
- Type of Backlinks- Dofollow, Nofollow backlinks
- Quality Backlinks
- website authority
- Link Building
- Type of Link Building
- Website Position Analysis
- Google Business Listing
- Articles Submissions
- Blog Marketing, Classified sites
- Blog Commenting
- Quora/ QA answers websites
- Directory Submission and Press releases writing
- Forums Posting and social Bookmarking
Module 4: On Page SEO
- Complete Website Analysis
- Meta Description and Tags
- Creating & use Sitemaps
- Creating & use Robots file/Optimizing Robots.txt
- Optimize Content/ Keyword Placement/
- URL structuring
- Canonical Implementation
- SEO friendly content writing
- Heading Tag Optimization
- Keyword Research and keyword density
- Internal linking/ Anchor text and link title
- Image Optimization/ Image Naming/ ALT tags
Module 5: Google Algorithms
- Search engine algorithms Understanding
- How search engine algorithm works?
- Why search engine penalize a website?
- Google Panda, Google Penguin
- Google EMD update
- Google Hamming Bird
- Google Pay Day Loan and Google Pigeon
- Search engine penalties and recovery
Module 6: Google Search Console
- What is Webmaster tool?
- How to set it up?
- How to use Google webmaster tools
- What is Google Analytics Tool?
- Monitoring website performance
- How to check Backlink in Webmaster Tool
Module 7: Google Analytics
- Google analytics introduction, setup and features
- Google analytics account structure, insights
- Setting up your website with analytics
- Monitoring bounce rate, behavior and exit rate
- Setting up goals and funnels, importance of funnels
- Tracking conversions, Google Adwords and analytics integration
- Monitoring website performance, Behaviour
- Monitoring traffic sources
Module 8: Social Media Optimization (SMO)
- What is SMO
- How to help for Brand Awareness
- Viral Marketing on Social Media Optimization
- Understanding the existing Social Media paradigms & psychology
- How to manage ORM by SMO
- How social media marketing is different than others
Module 9: Facebook Marketing
- Latest trends, Difference between Profiles,Places, Groups and Pages
- Facebook Connect (Like, Share,Comment)
- Facebook Pages (Creating,Managing, Retention), Inviting others
- Pages (Dos & Don’ts), Measuring and Monitoring
- Facebook page Insights, Adding Fan page to website
- Facebook, ecommerce and ads, types of ads
- Advantages and challenges
Module 10: Whatsapp Marketing
- Introduction to Whatsapp business
- How to create business profile on whatsapp
- how to add product in whatsapp
Module 11: LinkedIn Marketing
- Introduction to LinkedIn
- Creating the right profile & settings, Company profile vs Individual profiles
- LinkedIn Groups
- Increasing reach and visibility
- Answers, events, messaging
- Company Pages
Module 12: Twitter Marketing
- Introduction to Twitter
- Twitter Demographics
- Use for reputation, promotion, sales, conversing, listening, research
- Business examples: Ecommerce, Support (listening & responding)
- Who to follow, Twitter: TweetDeck, Klout, PeerIndex
- Twitter Account Promotion
- Searching tweets and users
Module 13: Pinterest Marketing
- Introduction to PINTEREST
- Pinterest Brand Profile
- How to create Boards?
- Relevant Boards & Pin creation
- Pin Likes, Re-pin, Commenting
Module 14: YouTube
- Promoting YouTube Videos
- Social sharing, comments and reviews
- How to upload live video
- How set Brand Image on all video
- What is card and how to uses in video
- Promoting YouTube Videos
- What is End screen and how to add in Video
- How to Add Subtitles/CC in YouTube video
- How to link YouTube account with Google Analytics
- What is Copyright Notices?
- How to Earn money by YouTube
Module 15: Email Marketing
- What is email marketing? How email works?
- Biggest challenge in email marketing, Bulk email vs single email
- Need of Email Marketing, Best platforms to do opt-in email marketing
- Increasing email subscription/opt-in list/ opt out list
- Using software’s to do email marketing, best practices to send bulk emails
- Creating your own email list of millions,
- Trick to land in inbox instead of spam folder, land email in primary and not in promotion section.
- Writing a good email creative or html template, Improving ROI with A/B testing
Module 16: SMS Marketing
- Introduction To SMS Marketing
- Why SMS Marketing?
- Kinds Of SMS
- Promotional SMS
- Transactional SMS
- How to Integrate SMS On Software’s
Module 17: Google AdWords (PPC)
- What is PPC?
- Introduction to PPC?
- Understanding Advertising Goals
- What is Google AdWords?
- Account Creation
- What is Search Marketing?
- Types of Ads
- Keyword Match Types
- Bid Strategies
- DKI (Dynamic Keyword Insertion)
- Count down Ads
- Bid Adjustment
- Ad Extensions
- URL Option
- What is Display Marketing?
- CPM Vs CPC
- Branding With Display Marketing
- Type Of Ads
- Creation Of Banner Ads
- What is App Marketing?
- Mobile App Install
- Mobile App Engagement
- Promote Mobile App
- What is Remarketing?
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