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Advance Digital Marketing Course in Gurgaon

About Digital Marketing Course in Gurgaon


Digital Marketing is the leading scope in the context of learning for tech-oriented executives in the IT Infrastructure. The base of Digital marketing Course in Gurgaon directs to the expertise in marketing through the utilization of digital technologies. The Digital advertising courses categorized into various methodologies of learning to comprise in (SEO) Search Engine Optimization, (SMM) Social Media Marketing, (PPC) Pay per Click and Data-driven marketing to help the brands ranking on first-class Search Engines like Google, gain online  viewers/visitors and users. Upon persuasion of Online Marketing course, candidates lead in the sectors of software development, web development, Advertising, E-Books, E-commerce, and other advanced sectors to earn success. The Internet Marketing training curriculum concentrates on specialized modules commencing web analytics, growth hacking, media buying and planning to programmatic marketing.

Join SSDN Technologies for a prominent growth in the IT Sphere as a well-built digital marketing executive with the in-depth learning of tools and operations. SSDN Technologies provides best digital marketing training and outstanding career support to the candidates through placement opportunities along with hands-on operational knowledge under Digital marketing instructors.

You can also visit our Gurgaon centre: SSDN Technologies, M 44, Sunder Sing Marg, Block B, DLF Colony, Sector 14, Gurugram, Haryana 122001 

What will you learn in Digital Marketing Course?


Acquiring higher education in online marketing course in Gurgaon from SSDN Technologies will help your IT Career to boost along with expert knowledge in following areas—

  •  Web planning & creation for websites implementation 
  •  Email Marketing, Facebook, LinkedIn, Twitter, Instagram, Pinterest Marketing and Video Marketing 
  •  Google Analytics, Lead Generation and Google Adwords to enhance client’s ranking on Google engine 
  •  Search Engine Optimization (SEO), Online Reputation Management (ORM), and Affiliate Marketing 
  •  Content, E-commerce and Mobile Marketing to drive user engagement capabilities of an online business 
  •  Adsense, Blogging and in-depth freelance operational knowledge to hold a strong career as a freelancer 

Module 1: Digital Marketing Overview

  • What is Digital Marketing?
  • Online marketing, Digital marketing, Internet marketing
  • Traditional marketing vs Digital marketing, why does it matter?
  • Importance and benefits of Digital Marketing
  • How digital marketing works?


Module 2: Website Planning and Creation

  • Types of websites
  • Static vs Dynamic websites/ Websites vs Portals
  • Essentials of a website/Objectives
  • Planning a search engine friendly website
  • Professional Appearance/ Architecture of website/ Landing page optimization
  • Booking a domain name and Hosting
  • Understanding domain names & domain extensions


Module 3: Off Page SEO

  • What is Off page SEO, What are Backlinks?
  • How to get Backlinks?
  • Type of Backlinks- Dofollow, Nofollow backlinks
  • Quality Backlinks
  • website authority
  • Link Building
  • Type of Link Building
  • Website Position Analysis
  • Google Business Listing
  • Articles Submissions
  • Blog Marketing, Classified sites
  • Blog Commenting
  • Quora/ QA answers websites
  • Directory Submission and Press releases writing
  • Forums Posting and social Bookmarking


Module 4: On Page SEO

  • Complete Website Analysis
  • Meta Description and Tags
  • Creating & use Sitemaps
  • Creating & use Robots file/Optimizing Robots.txt
  • Optimize Content/ Keyword Placement/
  • URL structuring
  • Canonical Implementation
  • SEO friendly content writing
  • Heading Tag Optimization
  • Keyword Research and keyword density
  • Internal linking/ Anchor text and link title
  • Image Optimization/ Image Naming/ ALT tags


Module 5:  Google Algorithms

  • Search engine algorithms Understanding
  • How search engine algorithm works?
  • Why search engine penalize a website?
  • Google Panda, Google Penguin
  • Google EMD update
  • Google Hamming Bird
  • Google Pay Day Loan and Google Pigeon
  • Search engine penalties and recovery


Module 6: Google Search Console

  • What is Webmaster tool?
  • How to set it up?
  • How to use Google webmaster tools
  • What is Google Analytics Tool?
  • Monitoring website performance
  • How to check Backlink in Webmaster Tool


Module 7: Google Analytics

  • Google analytics introduction, setup and features
  • Google analytics account structure, insights
  • Setting up your website with analytics
  • Monitoring bounce rate, behavior and exit rate
  • Setting up goals and funnels, importance of funnels
  • Tracking conversions, Google Adwords and analytics integration
  • Monitoring website performance, Behaviour
  • Monitoring traffic sources


Module 8: Social Media Optimization (SMO)

  • What is SMO
  • How to help for Brand Awareness
  • Viral Marketing on Social Media Optimization 
  • Understanding the existing Social Media paradigms & psychology
  • How to manage ORM by SMO
  • How social media marketing is different than others


Module 9: Facebook Marketing

  • Latest trends, Difference between Profiles,Places, Groups and Pages
  • Facebook Connect (Like, Share,Comment)
  • Facebook Pages (Creating,Managing, Retention), Inviting others
  • Pages (Dos & Don’ts), Measuring and Monitoring
  • Facebook page Insights, Adding Fan page to website
  • Facebook, ecommerce and ads, types of ads
  • Advantages and challenges


Module 10: Whatsapp Marketing

  • Introduction to Whatsapp business
  • How to create business profile on whatsapp
  • how to add product in whatsapp


Module 11: LinkedIn Marketing

  • Introduction to LinkedIn
  • Creating the right profile & settings, Company profile vs Individual profiles
  • LinkedIn Groups
  • Increasing reach and visibility
  • Answers, events, messaging
  • Company Pages


Module 12: Twitter Marketing

  • Introduction to Twitter
  • Twitter Demographics
  • Use for reputation, promotion, sales, conversing, listening, research
  • Business examples: Ecommerce, Support (listening & responding)
  • Who to follow, Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Account Promotion
  • Searching tweets and users

Module 13: Pinterest Marketing

  • Introduction to PINTEREST
  • Pinterest Brand Profile
  • How to create Boards?
  • Relevant Boards & Pin creation
  • Pin Likes, Re-pin, Commenting


Module 14: YouTube

  • Promoting YouTube Videos
  • Social sharing, comments and reviews
  • How to upload live video
  • How set Brand Image on all video
  • What is card and how to uses in video
  • Promoting YouTube Videos
  • What is End screen and how to add in Video
  • How to Add Subtitles/CC in YouTube video
  • How to link YouTube account with Google Analytics
  • What is Copyright Notices?
  • How to Earn money by YouTube


Module 15: Email Marketing

  • What is email marketing? How email works?
  • Biggest challenge in email marketing, Bulk email vs single email
  • Need of Email Marketing, Best platforms to do opt-in email marketing
  • Increasing email subscription/opt-in list/ opt out list
  • Using software’s to do email marketing, best practices to send bulk emails
  • Creating your own email list of millions,
  • Trick to land in inbox instead of spam folder, land email in primary and not in promotion section.
  • Writing a good email creative or html template, Improving ROI with A/B testing


Module 16: SMS Marketing

  • Introduction To SMS Marketing
  • Why SMS Marketing?
  • Kinds Of SMS
  • Promotional SMS
  • Transactional SMS
  • How to Integrate SMS On Software’s

Module 17: Google AdWords (PPC)

  • What is PPC?
    • Introduction to PPC?
    • Understanding Advertising Goals
    • What is Google AdWords?
    • Account Creation
  • What is Search Marketing?
    • Types of Ads
    • Keyword Match Types
    • Remarketing
    • Bid Strategies
    • DKI (Dynamic Keyword Insertion)
    • Count down Ads
    • Bid Adjustment
    • Ad Extensions
    • URL Option
  • What is Display Marketing?
    • Remarketing
    • CPM Vs CPC
    • Branding With Display Marketing
    • Type Of Ads
    • Creation Of Banner Ads
  • What is App Marketing?
    • Mobile App Install
    • Mobile App Engagement
    • Promote Mobile App
    • What is Remarketing?


What will you get in Digital Marketing Course?


Upon the completion of the Internet marketing training in Gurgaon with SSDN Technologies, you receive the following from the centre’s end—

  •  Digital marketing successful course completion legitimate Certification 
  •  Opportunities to learn under the first-class digital marketing trainers with superior experience in IT 
  •  Digital Marketing training Content 
  •  Online Advertising Tools 

Mode of Training


Instructor Led TrainingInstructor-led


  • Group TrainingGroup Training
  • 1-on-1 training at Additional Cost1-on-1 training at Additional Cost
  • Instructor-led live interactive TrainingInstructor-led live interactive Training
  • Intensive Hands-on Exposure Intensive Hands-on Exposure
  • Lab AccessLab Access
  • Course Completion CertificateCourse Completion Certificate
  • CoursewareCourseware
  • Exam VoucherExam Voucher
E-learning Training


  • 1-on-1 training at Additional Cost1-on-1 training at Additional Cost
  • Lab AccessLab Access
  • Course Completion CertificateCourse Completion Certificate
  • CoursewareCourseware
  • Exam VoucherExam Voucher
Boot camp

Boot Camp--

  • Group TrainingGroup Training
  • 1-on-1 training at Additional Cost1-on-1 training at Additional Cost
  • Instructor-led live interactive TrainingInstructor-led live interactive Training
  • Intensive Hands-on Exposure Intensive Hands-on Exposure
  • Lab AccessLab Access
  • Course Completion CertificateCourse Completion Certificate
  • CoursewareCourseware

Training on Demand--

  • Group TrainingGroup Training
  • 1-on-1 training at Additional Cost1-on-1 training at Additional Cost
  • Instructor-led live interactive TrainingInstructor-led live interactive Training
  • Intensive Hands-on Exposure Intensive Hands-on Exposure
  • Lab AccessLab Access
  • Course Completion CertificateCourse Completion Certificate
  • CoursewareCourseware
  • Exam VoucherExam Voucher

Prerequisites for Digital Marketing Course


To pursue online advertising course in Gurgaon, the candidate must take hold of—

  •  Interest in the tech-oriented and business-oriented field of study 
  •  Built career objective leading to Digital Marketing 
  •  Familiarity in the context of basic business concepts and digital growth 

Target Audience


Candidates who can join Inetrnet Marketing course in Gurgaon to get the best advantage of learning—

  •  High school Graduates 
  •  Intermediate Graduates 
  •  UG—Any Specialization 
  •  PG—Any specialization 
  •  IT Professionals who are seeking to grow their roots of expertise in Digital Marketing 
  •  Company employees to acquire digital marketing skills and help their company to grow 
  •  Students desirable to enrol career in IT Industry 

Why Choose SSDN Technologies?


  •  SSDN Technologies is the IT Authorized Training Centre in Gurgaon, well-built and trustworthy platform of Online Marketing Learning 
  •  Flexible Course schedules for candidates make a personal preferable choice 
  •  Available group of highly qualified IT Trainers to bring best learning experience to the doorsteps 
  •  Equipped and well-facilitated Laboratories to ensure the superior-quality operational learning experience 
  •  Innovative and creative learning environment to help candidates grow a positive working attitude 
  •  The absence of opinion limitation helps the candidates to put their point of view and new inventions on the table 
  •  SSDN Technologies promotes a challenge-facing behaviour of candidates and further, built them accordingly. 

Our Corporate Trainers Profile for Digital Marketing Course


  •  SSDN technologies has a team of experts who give individual attention to every student. 
  •  We have highly experienced trainer for Digital Marketing Training having more 10 years of experience. 
  •  Our certified professional help the candidates for job interviews and guide them in developing their communication skills and overall personality. 
  •  Our trainers have been trained more than 10000 employees of big companies.  
  •  Trainers will make you prepare for the certification exam. 





There are different types of jobs available in Digital Marketing like SEO executive, digital marketing directors, Internet marketing specialists, digital sales executives, SEO head, Content marketer etc. Also social media manager, executive involves the process of selling product/services through social media channels.   

With the advent of technology and internet sensation, many brands and companies are utilizing the power of digital platforms to promote their services/products. There’s always been a demand of highly qualified digital marketing experts to promote their brands. This  Digital Marketing Course is the best way to sharpen your skills and get ready for digital world.

It’s good to you seems enthusiast about digital marketing. There are many good websites to learn digital marketing like Moz, Searchengineland, Neil Patel insight, and good free digital courses. Also, you can take a Digital Marketing Course from which let you learn through virtual classes, classroom, boot camp etc.

The Digital Marketing topic is very wide and it describes a set of marketing process which aids in promoting brand/services/products on the internet. Its types are SEO, PPC, SMM, Content marketing, Email Marketing, Affiliate Marketing, Viral marketing, online reputation management etc.

The scope of digital marketing is very huge in India and around the globe. Today top most companies have started to adopt digital marketing to level up their brands. It is estimated that by the year 2020, all the companies are going digital. It is sure that Digital Marketing is the talk of the town in today’s scenario

Choosing to take up a career in Digital Marketing is one of the best options and joining the best digtial marketing training in Gurgaon can advance your digital marketing skills with effective courses that teach you complete digital marketing plan. 

There is not such an eligibility to learn digital marketing course. With an ample amount of computer and internet skills, anyone (MBA professional, student, undergraduate, housewife etc.) can do digital marketing course.

Certifications are often required to work in SEO You can easily become SEO certified by enrolling any SEO course from any reputed institute. 

Google Adwords certification is the best certification for digital marketing. Many other certifications are also available for digital marketing such as, Google Analytics Certification, HubSpot Content Marketing Certification, HubSpot Inbound Marketing Certification, Hootsuite Social Media Marketing Certification, Facebook Ad Certification etc 

Digital Marketing as such requires no minimum qualification, though some institutions require a higher secondary level qualification. Generally, it needs only basic computer & internet surfing skills.

Today people swiftly moving to the digital space and many people are going online to purchase online movie tickets, fruits and vegetables, clothes, books, furniture, electronics etc. As most business is going online, there is a huge requirement of digital marketer to advertise their product. Digital marketing techniques are much quicker, useful, efficient and reasonable.

Digital marketing is very vital in online world as it increase brand visibility, enhance product and service loyalty, Builds credibility, make new customer etc.

There are diverse job roles in digital marketing such as digital marketing expert, SEO manager, Social media manager, Content marketer, Digital Marketing Copywriter, Conversion Rate Optimizer, SEM Specialist, Inbound Marketing Manager, Analytics Manager etc.

Digital Marketing Courses from reputed Institutes aids you to acquire fundamentals or basics knowledge of digital marketing concept. In a short way, the best way to turn out to be a digital marketer is to join a digital marketing course.

There are numerous digital marketing courses to learn about digital marketing. You can join courses to learn about Search Engine Optimization (SEO), Google Ads & SEM, Facebook Ads, Social Media Marketing, Web Analytics, Email Marketing, Content Marketing etc.



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